Embedded with the customer
I sit inside the customer’s problem — with the people who use it and the teams who run it — until the brief is clear enough to build against.
Martin Hathaway
Technical founder. Forward deployed engineer.
I ship customer-specific AI and integration systems from zero to one. I work through the ambiguity in the brief and use rapid prototypes to validate the assumptions. I own the technical architecture and orchestration from scoping through production, and the roadmaps that continue after launch.
London · UK · open to hybrid FDE roles with client travel
Prototype before architecture
Requirements arrive incomplete. I shape scope, validate with a working prototype, then commit to production architecture.
Ownership beyond go-live
Delivery does not end at launch. I remain the technical point of contact when systems break, scale, or need to evolve.
Selected deployments
A national loyalty programme for Great Britain’s rail passengers. Took the product from a spreadsheet proof of demand to an AWS and PostgreSQL architecture; built AI agent workflows that ingest and interpret submitted tickets, with MCP tool use and a human in the loop. Still the technical owner for support, fraud, dashboards, and production resilience.
Personalised museum audio guides shaped to a visitor’s interests and available time. Architected an on-demand content pipeline on Perplexity and ElevenLabs; shipped the product across Firebase and Flutter from research through distribution.
Embedded forward with UK and EU train operators on B2B enterprise integrations and consumer products. Bridged business requirements and engineering for upgrades, ticketing, and real-time APIs in a regulated environment — from pre-sales through delivery.
Avanti West Coast, Caledonian Sleeper, CrossCountry, East Midlands Railway, Grand Central, Great Western Railway, LNER, Northern, Rail Delivery Group, ScotRail, TransPennine Express, Trenitalia.
Earlier deliveries
LogicSpot, HighCohesion, and SQLI — ERP, commerce, and logistics integrations inside the customer’s stack, including £500k+ Magento builds with 3PL and ERP connections.
Also: Level Crossing Status, a live geo-data API for mapping and route planning.
North Aspect Ltd.
Registered Company no. 07116545 (England & Wales)